I wanted to know what the reasons were for people choosing Ubuntu. After all there are other better-known choices out there. For the respondents across all three surveys, open source stood out as the key attribute, true whatever the age of the respondents and whenever they adopted Ubuntu. Curiosity was almost equally as important, and clearly the more people we can make curious about our platform the better.
There has always been a strong presumption that Ubuntu or Linux in general would be used as a secondary PC, to perform a certain task and largely for less ‘important’ tasks such as web-browing or watching DVDs. So we were interested to find out the degree to which this is true. While there is some regional variation I will just include the English survey in this blog. We clearly see that Ubuntu is strongly figures as the main PC for users with plenty of usage in other categories (users were allowed tick more than one response in the recognition that they likely have more than one computer).
As to what it is used for, well as you might expect given the results above it is used for a mixture of work and leisure. In other words, it is what I use it for what I use a PC for.
Finally, we wanted to check how Ubuntu was shared – whether it was the family PC, whether people used it on their own, or whether it was something they used at work, in the library, in the college lab. Primarily it is a person’s own PC. The exception is the 35-46 where it is likely to be the family PC and shared with the spouse and children. Overwhelmingly though we are seeing those who choose Ubuntu being committed to it as the central computing platform they use, something which should inspire and motivate the community and the broader ecosystem around it.
We gauged this in three ways. How satisfied they were now, how likely they would recommend Ubuntu and how likely they were to stick with the product. It was nice actually to be able to take a rational view on general satisfaction that seeks to reflect a broader experience beyond the current maelstrom around Unity. The results were strikingly positive in the English survey and stronger in the Spanish and Portuguese surveys. Good and Very Good in the English language survey was at 80% with less than 3% in true negative territory. By any industry measure this is a strong showing. In the other surveys the positives crept over 80% with stronger reports of very good.
As to recommendations, again there was a strongly positive result. Again over 80% either very likely or likely to recommend Ubuntu to others (84 % and 86 % in Portugal and Spain respectively). Wow!
And finally I wanted to ascertain ‘loyalty’ to Ubuntu or the likelihood of the user remaining with the product in the longer term. A very positive response to that question and again true in the other markets (83 and 85 %)
One of the really valuable things about doing surveys like this is the insight that it gives into the broader user market. I have already addressed that that we would struggle to get to users who are not self-identifying as Ubuntu users because of the methods we used to reach out. But even with that self-identifying group it is wonderful to hear reflected back that people enjoy the experience of the product, would recommend and are likely to stay with it. The shrillest and most persistent voices are not always the most reflective of the general. Not that this provides an option to rest on any laurels, but it does give some balance to the discussions about the current satisfaction levels in the Ubuntu user base and their likelihood to defect.
So thanks again to all those that participated and to all those who have struggled through these blog posts. I hope you found it partially as useful as I have. As promised I am providing full access to the summary results. You can follow the links
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