Mobile Asia Expo 2014

Tom Macfarlane

Tom Macfarlane

on 4 July 2014

Tags: Design

Following the success of our new stand design at MWC earlier this
year, we applied the same design principles to the Ubuntu stand at
last month’s Mobile Asia Expo in Shanghai.

MAE_2014_stand

With increased floor space, compared to last year, and a new stand
location that was approachable from three key directions, we were
faced with a few new design challenges:

  • How to effectively incorporate existing 7m wide banners into
    the new 8m wide stand?
  • How to make the stand open and approachable from three sides
    with optimum use of floor space and maintaining the maximum
    amount storage space possible?
  • How to maintain our strong brand presence after any necessary
    structural changes?

Proposed layout ideas

MAE_drawing_1

MAE_drawing_2

MAE_drawing_3 Final layout
The final design utilised maximum floor space and incorporated the
positioning of our bespoke demo pods, that proved successful at MWC.
Along with strong branding featuring our folded paper background
with large graphics showcasing app and scope designs and a new aisle
banner. The main stand banners were then positioned in an alternating
arrangement aligned to the left and to the right above the stand.

MAE_drawing_4

Aisle banner

Ubuntu_hanging_banner_Preview

MAE_stand_front

MAE_stand_back

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